ONLINE REPUTATION MANAGEMENT
is about keeping up a favorable online presence. Internet users have a lot of freedom when it comes to getting their opinions out to the world. Traditionally customers had to know someone who has dealt with a business to get a review. Now anyone anywhere can say or write anything about a company. There are several review sites whose purpose it is to get feedback out to potential customers.
Google My Business is a free online listing for your business. Google My Business will benefit your company by being a resource to customers online as well as help your name show higher in Google rankings. Customers leave their feedback and this will show up on all Google products when the company is searched.
Yelp! is a website and mobile app that connects people with local businesses. It was founded in 2004 and has over 108 million reviews. 72% of searches and 61% of the content are done on the mobile app. Almost half of the reviews are for shopping and restaurants. Yelp! ratings show up in the maps of iOs users. Facebook also has a section for reviews and is important to keep track of and moderate. These reviews could show up in other users' (potential customers') news feed.
There are many other industry specific review websites and mobile apps. Trip Advisor is very important for travel destination businesses. Angie's List is important for any home service business. Foursquare and OpenTable are sites to help consumers find local restaurants and leave reviews for other users. Good reviews don't mean customers will flock to your business and bad reviews don't mean you're closing your doors. How reviews are handled is more important than the initial review.